Wednesday, December 16, 2009

Poster Trends: Visual Puns & Metaphors (part VI)

Click here for The Visual Puns and Metaphors intro

The Truth in Shadow variation

Don't you wish our shadows did this in real life? It would be so much easier to cut through all the crap we talk on a daily basis and find out what someone is truly all about.

This has become one of the most commonly used visual metaphors in movie posters, so whether or not one really works depends on the execution. The Phantom Menace teaser poster is a great one. That's mainly because of the iconography involved. Anyone who watches movies knows who that shadow represents. But the positioning of young Anakin Skywalker (that irritating little brat) is also very striking. He looks so innocent and alone and helpless. And yet he will become... him. It's pretty sad when a movie's poster has more emotional impact than the movie. I know, The Phantom Menace is an easy target, but it had to be said.

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